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Better marketing
starts with
better decisions.

Hey there! I'm Dan. 👋 I help founders get clear on who to serve, what to offer, and how to communicate their value—then put those decisions to work.

Book a 15-minute call
Dan Olson, founder of Olson & Co., in the animated hero from the live site

Sound familiar?

  • You want different clients or more valuable projects, but you're still attracting the same kinds of work.

  • Your services have evolved, but people still know you for what you've always offered.

  • You're planning a new website, campaign, or rebrand, but aren't sure what it should say or accomplish.

  • Your creative partner is ready to begin, but needs clearer decisions before they can do their best work.

These can look like marketing problems. But more marketing isn't always what the situation calls for.

The best marketing is clear and focused.

Brand strategy helps you make those decisions, so your marketing has a direction worth building around.

  • Clear on who you want to attract.

  • Clear on what you want to sell.

  • Clear on why to choose you.

  • Focused on the work you want.

How I can help.

You don't have to know which service you need before we talk.

Notes being taken during a working session, a yellow highlighter on the table

Review

$1,000

Not sure what needs to change?

We'll look at where your business is today, where you want to go, and what deserves your attention first.

Explore a Strategy Review

What's included

  • 90-minute working session
  • Findings and recommendations
  • Priorities and next steps
  • 30-minute findings discussion
Dan sorting decisions on a wall of cards while a client looks on

Strategy Intensive

$15,000

Ready to make some bigger decisions?

We'll work through who you want to serve, what you have to offer, what makes you different, and how to communicate it.

Explore a Strategy Intensive

What's included

  • Connected brand strategy
  • Messaging direction
  • Homepage wireframe with copy
  • Buyer-facing pitch content

Launch(optional projects, quoted separately)

Custom Pricing

Already clear on the direction?

Turn the direction you've established into the website, collateral, and campaigns you need to move forward.

Talk About Your Project

See what you'll get.

Clear findings. Connected strategy. Materials your team can use.

  • Review

    Know what needs attention.

    Discover what's getting in the way, the most important findings, and recommendations you can act on—even if we don't work together again.

  • Strategy Intensive

    Make the decisions work together.

    A clear strategy connecting who you want to attract, what you want to offer, and why buyers should choose you into one focused direction.

  • Strategy in practice

    Put the strategy to work.

    Walk away with a complete wireframe for a website homepage and presentation that will help you sell more effectively.

You know your business. I bring the outside view.

You know your clients, your work, and where you want to go. But it's not always easy to see how others understand your business or what may be holding it back.

I bring a fresh perspective, ask the right questions, and help you make better decisions about what needs to change and what to do next.

Dan Olson in conversation with a business owner over coffee
  • 01 · PERSPECTIVE

    A fresh perspective

    Get an outside perspective on your business, what makes it valuable, and where opportunities exist.

  • 02 · APPROACH

    Decisions before deliverables

    We'll figure out what needs attention before deciding where to invest your time and money.

  • 03 · RELATIONSHIP

    Work directly with me

    You'll work with me from start to finish, with honest feedback and practical advice throughout.

What clients say.

  • “Dan gave me marketing that's truly 'me' and brings in my dream clients.”
    Amanda KimmerOwner, Meraki Beauty
  • “Every conversation with Dan gives me real clarity and wind in my sails.”
    Cody SumnerOwner, Axiom Media Group
  • “Dan clarified our message and completely transformed our brand perception.”
    Brandon HayesOwner, Kalos Consulting

Questions you might have.

Do I have to start with a Review?

No. If we already know deeper strategy work is needed, we can discuss the Intensive directly.

What if I already have an agency or designer?

That's fine. I can develop the strategy and materials your team needs without replacing them.

Will you build my website or manage my marketing?

Not by default. I develop strategy and agreed sales and marketing materials. Website development and ongoing management are separate.

How involved do I need to be?

You'll participate in the important conversations and decisions. The Intensive includes preparation and five scheduled meetings during a four-week delivery.

What happens on our first call?

We'll talk for 15 minutes about your situation and what you want to accomplish. Then I'll recommend whether I can help and what kind of work, if any, makes sense.

Let's talk about your business.

Tell me a little about your business and the question you're trying to answer.

Prefer email or phone?dan@olsonand.co(630) 945-7949Elburn, IL · Available Remotely (U.S. only)
What are you looking for?Choose the closest fit.
Rather just talk?Book a 15-minute call